Mohawk Valley Sign and Design

Chances are, you’ve got spam in your email inbox right now.

Go look, I’ll wait…. See? It’s all that mail you didn’t want, or ask for, clogging up your mail client. Now, spam is Unsolicited email delivered to you without your permission. We take into consideration personal mail, which our friends and aquaintances have default “permission” to send us stuff, even if we didn’t ASK for it.

Now, Permission based marketing differes in that we ASK our clients and customers if they’d like to receive email from us. We make it easy to sign up, and just as easy to get off the list. We promise not to spam them, we promise not to sell the list to others. Period.

We dress it up like a newsletter, make it look pretty (Or not..) and deliver it to them on a fairly set schedule. Once every couple of weeks, maybe monthly. We put in coupons they can use for discounts, tell them some news about whats going on here (Widget mfg. has a new color this month!) and give them reasons to look for the email. It might contain helpful hints for them, it might contain news about that new product, or service, it has the new MENU of food items for the restaurant…

You get the picture.

The point is this, Permission marketing is simple to set up, easy to maintain, and effective to use. It’s also more cost effective than advertising in the paper (Although we don’t suggest you NOT advertise in the papers), It’s more effective than mass mailing (Although we don’t suggest you stop That either).

This blog is simply where we put ideas for you, the small to medium sized business, and the consumers who use them, to be open to new ideas in how you do business.

That’s what we do, thats why we’re here.

Mohawk Valley Sign and Design

You have a business. Your job, as owner and chief marketer, is to engage prospective customers and have something that draws them into your establishment to make a purchase. I don’t care if you sell wigets or soup, someone has to show up and want whatever you’re selling.

Now, Selling to a new, first time customer is something we have all done. But selling to someone who already has made a purchase with you, is somewhat easier. They’re pre sold, almost, or they would not have come back.

This is the essence of Permission Marketing. Getting the customer who already knows you to give you permission to send them more news, more information, to allow them to come back and buy from you again.

We have a system in place to Grow your permission based list, online. We have a system in place to manage these signups, to send them relavent news and info and offers. We have a system in place to manage the users who elect to NOT receive the thing you decide to send, and to remove them from the list, automatically. WE make it easy for your users to sign up, and to unsubscribe from your list.

All you have to do is give them something useful. A news bit they wouldn’t get from the paper, a special deal, tell them something about the company they want to know. Entertain them, keep them engaged, and they’ll keep coming back. That means more sales.

Thats the essence of our MVSD Webmailer product offering. We give you the tools to create the benefit OF the newsletter, the ease for the customer to sign up, the ease of your ability to send to them, to track the delivery of the newsletter, the management of the users who wish to quit…All of this, for a low fee.

Building your communications channel, your marketing channel to your customers, WITH THEIR PERMISSION. This is Permission Based Marketing, and it works.

Call Mohawk Valley Sign and Design ( http://www.mvsigndesign.com ) and ask about the webmailer service. We’ll get you started.

This is a sign we manufactured for Tasha’s Techniques.

This is us, Installing one of the two we made for her.

This one is on the side of her building in the Tony’s Pizzaria complex.

This is shortly before it was finished. Tasha Bossert was happy to see it installed.

And this is the Post sign we constructed for her. It now resides on the Fence behind her shop, next to the convenience store entrance.

Tasha’s Techniques Hair Studio

(315) 507-4600

Monday & Tuesday 12-9 pm
Wednesday – Friday 9-6 pm

http://www.tashastechniques.com

From time to time we will publish some of our work for other clients. We might as well start with ourselves.

This is the logo for Mohawk Valley Sign and Design. It was designed as a circular logo, but the Initials Break out, giving it a sense of motion.

We are Mohawk Valley Sign and Design, a company that develops your “Image” for a business entity.
If you are in business, we are the kind of company that defines your “Brand”.

It all starts with a Logo. We look at your company, and take clues from what you do to develop a sense of what your logo should say. Wether it is Iconic in nature, or Typographic, or Graphical. We design to make your brand recognizable and memorable.

Then there’s the Printed materials you use. The business cards, the sales flyers, your brochures. All these printed materials should have a sense of what the company that produced them is about.

Finally, We even design websites. By far, the largest part of what we do. We design websites that have several advantages over those done in-house, or from a “friend who does websites”.

Ours are designed with your business in mind. It’s not just a good looking website, it’s functional behind the parts you see also. We perform website tracking of many points about your website, so that you can effectively market the website further. Where are the visitors coming from, what are they looking at, where are they going within the website.